This is a project that involves mobile app developing, branding, script writing and movie producing, etc. It is all about shaping the next big thing in advertisement: Posters that can come alive. Advertising movies, concerts, even everyday products can step up into a whole new dimension if they are able to be played back and shared while on the streets, on bus, at restaurant menus… you name it.
4D stands for 4th dimension, that is, TIME. A video is essentially a time coded set of images, so time is the key factor here: posters that are actually videos!
The first version of this app that will take advertising to a whole new level is already done. Here’s the proof of concept.
Featured in the 1st edition of “The G Awards” by gráffica: