I assumed the role of Head of Production at Montaña Studio for a commercial for JOMA, sponsor of the Spanish Athletics Federation’s kit for the Tokyo 2020 Olympic Games, featuring medalists of the caliber of Chuso García and María Vicente.
The red thread connects soulmates to their destiny—the story we chose for the narrative of this video. There is a Japanese legend that says all soulmates are connected by a red thread, which can stretch or tangle but never break. This story inspired the Spanish company JOMA in designing the kits for the Spanish athletes who would compete in Tokyo.
Racewalker Jesús Ángel García Bragado led the presentation of JOMA’s sportswear collection for the national athletics team, which will compete in the Tokyo 2020 Olympic Games—postponed to 2021 due to the COVID-19 health crisis.
Production Company: Montaña Studio
Location: Madrid
